ITS STORY

EXITING THE OPEN BOX, IF THERE WAS NOT ENOUGH TIME BEFORE ENTERING:

The video you have just watched was created by our creative director, Fabio Bressan. The ambition was to summarize the philosophical meaning of ITS Arcademy, in particular that creativity belongs to everyone and is an important and fundamental quality of human beings, giving you the opportunity to reflect on this during your visit. The voice is a gift by Daphne Guinness, fashion icon, philanthropist and member of the ITS Arcademy Advisory Board.

Daphne Guinness is a British and Irish fashion designer, art collector, model and socialite. Born on November 9, 1967, Guinness is known for her distinctive personal style, which often incorporates avant-garde and couture fashion pieces. She comes from the Guinness brewing family and has been involved in various creative endeavors throughout her life.

Guinness gained prominence in the fashion world due to her unique and eclectic sense of style, which has been featured in numerous fashion publications. She has also collaborated with various designers and artists on projects ranging from fashion collections to music albums.

In addition to her contributions to the fashion industry, Guinness is also known for her philanthropic work and support of various charitable causes. She has been involved in initiatives related to mental health awareness, HIV/AIDS research and arts.

Overall, Daphne Guinness is celebrated for her creativity, individuality, and contributions to both the fashion world and society at large.

THE GUIDE STANDS NEXT TO THE "ITS STORY" WRITING:

We previously mentioned ITS Contest, let's now delve a little deeper. The Contest consists of five key moments, summarized on these screens, from left to right.

 

We begin with SCOUTING, where we travel to meet and discover students in schools around the world. We have been to all of the five continents, wherever there was a school and the chance of discovering emerging talents. Today, digital technologies allow us to broaden the horizon of our research, interviewing more young designers and discovering more creativity.

 

Next comes perhaps the most exciting moment: the ARRIVAL of the Portfolios, which describe the projects that applied for the Contest. The opening of the packages is always a surprise: we have received Portfolios inside blocks of ice, boxes of cement and even inside balloons filled with confetti. Every year we find out that there is truly no limit to imagination. During this phase, we examine each project multiple times, preparing a selection of roughly 100 projects (from the over 1,000 applications we usually receive) that will then be presented to a jury. The next phase (and the most delicate one) is the SELECTION of the finalists.

 

Once the finalists are selected, we enter a PRODUCTION phase, organising the hospitality of guests from around the world, developing exhibition spaces, communication materials, videos and more. Everything is aimed towards the last step of the process, the FINAL EVENT, when finalists come to Trieste to present their projects to an audience of industry experts, international press  and, of course, the jury that nominates the winners.

 

The final event is a cathartic moment, where there are no VIP areas or divisions. Everyone meets, everyone has the opportunity to get to know each other, connect and potentially talk about working together. During ITS Contest love stories have begun, as well as collaborations and friendships that still endure to this day. Life, in short.